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For the "Eat Bulaga!" hosts and "dabarkads," one of the key factors behind the variety show's longevity is its willingness to evolve and adapt to new trends and platforms. And in the past couple of years, social media, they said, has made an undeniable impact ---especially when it comes to strengthening the show's reach. "Back then, the social media team of 'Bulaga!' was handled by only one, perhaps, two persons. Now, it really is a comprehensive endeavor. We're even on Kumu (a Filipino video and e-commerce service) ... Of course, television is still No. 1 when it comes to reaching our audience. But social media fills in the gaps," Ryan Agoncillo told the Inquirer in a virtual con...

Keep on reading: ‘Eat Bulaga!’ ‘dabarkads’ share how social media contributed to the show’s longevity
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